About Us
We're not perfect, and that's okay.
Like us, each bag is unique, telling its own story through tiny imperfections. FashioNica's curated selection enables each piece to continue its journey while fostering responsible and sustainable consumption of authentic luxury goods.
HOW IT BEGAN
Founder's Story
The Start
A Love for Pre-loved
Growing up in a single-parent household with a keen eye for fashion, I found myself frequenting my local thrift shops for hidden treasures, eager to revive and incorporate them into my wardrobe. The thrill of the hunt is in my DNA, which naturally evolved into a passion. After I landed my first corporate job, I finally had a "shopping budget" to invest in higher-quality handbags... Or so I thought.
The Hustle
Building the Brand
It didn’t take long for me to realize that luxury retail prices were still beyond what I felt comfortable spending. It was then that I had a lightbulb moment: why not buy a pre-loved designer bag? Having purchased secondhand items my entire life, it felt like a natural step. At the same time, I realized that not everyone had the time, patience, or experience to find their next authentic designer dream bag, so I made it FashioNica's mission to take the hard work out of the search.
The present
Our Core Philosophy
Today, FashioNica is an archive of meticulously curated bags sourced from locations worldwide. The curation process is my favorite part, involving the procurement of everything from current classics to ultra-rare vintage pieces. Every item is thoughtfully chosen to reflect current trends and the tastes of our dedicated bag community, all while staying true to our core philosophy: We won’t stock it if we wouldn’t rock it.
XO,
