How it works
Step 1: Get Sneak Peek Emails and Text Alerts
EVERY WEDNESDAY
Unlock an exclusive Sneak Peek email with a password to preview bags before they hit the shop. At 7:00 PM PT, you'll get a text alert the moment they go live!
Note: Sneak peek emails are sent every week on Wednesday before 5:30 PM PT. If you subscribe on Wednesday after the email has already been sent out, then you will start receiving weekly Sneak Peek emails the following week. Due to the high volume of subscribers, please allow some time to reach your inbox.
Step 2: Join the Livestream
Wednesdays at 5:30-7:00 PM PT
Available on:
Preview the drop's handpicked selection up close and personal. Ask questions and swoon as we cover the unique history of each piece.
Step 3: Shop The Bag Drop
Wednesdays 7:00 pm PT
The bags are officially dropped. Refresh the page and be ready to click and claim because the bag girlies leave no crumbs!
The Bag Drop FAQs
Why haven’t I received the Sneak Peek Email?
Sneak Peek emails are released a couple hours before each drop. Due to the high volume of subscribers, please allow some time for the email to reach your inbox. If you have not received the Sneak Peek email by 5:30 PM PT, check your Spam and Promotions folders or search for "fashionica"in your inbox.
Why is the password from my Sneak Peek email not working?
The password is used to preview The Bag Drop on Wednesdays from 5:30 PM to 7:00 PM PT.
If you visit The Bag Drop page during these hours on Wednesday encounter errors while inputting your password, then doublecheck for any typos. Also make sure that you are looking at the Sneak Peek email the correct Bag Drop date.
After 7:00 PM PT, the bags become available for purchase and no password is needed.
Why can’t I see the bags in The Bag Drop?
Every Wednesday, we share a secret password with our Sneak Peek Email subscribers, granting an exclusive preview of The Bag Drop between 5:30 PM to 7:00 PM PT. The bags will be unlocked for you to purchase after 7:00 PM PT.
Why are some bags not visible to me in a drop?
If you are located outside of the United States, some bags may not be immediately available during a bag drop. These items are currently undergoing a standard review to confirm eligibility for international purchase.
This process typically takes 24-48 hours, after which the bags will be available for you to view and purchase. The selection and approval of items for international sale are managed externally and are beyond our direct control.
